B&CO. Outdoor Srl uses advertising billboards expertly as a tool to disseminate messages on main thoroughfares. The company supports its customers in all project phases: from the analysis of the territory to the identification of competitors, from the choice of the type of installation to the economic evaluation, from the request and issue of permits to the monitoring of the state of the facilities during the contract period.

B&CO. Outdoor Srl specializes in the manufacture of road signs whose primary goal is to facilitate the end user during his or her approach to the destination indicated

 

•               Analysing the target group and area

•               Evaluating existing road signs

•               Preparing requests for permits

•               Studying and designing a road sign plan

•               Planning and performing the works

B&CO. Outdoor Srl is a partner of "Gruppo Autostrade per l'Italia" (Motorways for Italy Group) in the rental of advertising systems designed to increase the value of customer brands throughout the entire motorway network. Permanent installations guarantee visibility 365 days a year, 24 hours a day, and are located in the service areas:

 

•               Bway Indoor / New Ciads Outdoor

 

and in the vicinity of motorway toll booths:

 

•               Viacard entry & exit / Direction indicators

 

The company supports its customers during all project phases: from the planning and installation of advertising facilities to post-installation monitoring.

B&CO. Outdoor Srl can greatly enhance any brand through billboards. Particularly in large urban centres and on the main national thoroughfares, an extensive presence and prominence can be created to strengthen the institutional identity and/or the effectiveness of an advertising campaign. The company supports its customers during all project phases: from the planning of the billboards in the local or national territory to the purchase of the circuits and/or the desired facilities for broadcasting messages from the appropriate concessionaires in the areas of interest.